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You may have heard the phrase social listening before, but what does it actually mean? At its core, it is the process of monitoring online conversations to understand what people are saying about your brand, products, services, and anything that may be relevant to your business. Wisely used, it will be a game changer in your marketing strategy. According to the 2025 State of Social Listening report by Social Media Today: Sounds interesting? In this post, we’ll discuss everything you need to know. So read on to learn more! What is social listening? Definition Social listening is monitoring online conversations to understand what people say about a brand, product, industry, or topic in real time. It goes beyond counting mentions because it focuses on interpreting context, sentiment, and trends across various digital platforms. In simple words: Social listening = What are people saying? + Why are they saying it? + What should we do about it? Why do you need it? It will help you discover: To listen to conversations, you need a tool that monitors the entire web in real time, including social media, news, blogs, forums, and reviews. Such a tool should track both tagged and untagged mentions and offer advanced analytics. Key elements of social listening in 2025:

It’s no mystery that social media is much more than a place to share moments of life, watch 9gag,  or watch cute pets videos. Whether we like or not, it also became a part of the offline side of life. Social media is now also an important part of business – it’s another marketing channel for all sorts of businesses, both online and brick and mortar businesses. Car workshops, online stores, architecture firms, personal trainers, music bands and funeral houses – for better or for worse – are already present in social media. It includes restaurants. Much have been written and said about social media marketing for online businesses: SaaS (software-as-a-service) companies, online stores, or new technologies. But what if you’ve just opened your donut shop around the corner and want to build a proper online reputation to have more customers and grow your business? To help you out, I prepared a guide to restaurant social media marketing. Tip 1. Create proper restaurant social media profiles. Conclusion Do you have any other tips for restaurant social media marketing? Feel free to put them in the comment section down below

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